5 Tips For Hot Traffic Buttons

Getting the attention of an online surfer is tough enough, so you want to turn as many viewers as possible into actual buyers. And to entice buyers to becoming repeat buyers.

Once you’ve explained the product benefit, how do you get them to push that “buy button” again? Below are some traffic conversion hot buttons to add to your site today:

1. Expose the competition’s warts.  You can expect popular products to attract competitors. Study the competition and find weaknesses or differences that you can exploit.  Do you deliver faster or offer discount shipping, give choice of formats to downloads or CDs, gift wrap, ship internationally?  Let buyers know what sets you apart from your competitors, and why they should buy from you.
2. You can Just – name drop!  Find a celebrity to endorse your product. Not necessarily a movie star, just people who are known and respected in your niche market. Send your product out to niche superstars and ask for their honest review as well as permission to use the comments on your website. You will benefit from the star power of their endorsement as well as gaining credibility in your chosen field.
3. Prove it! Find research that advances and backs up your product in the marketplace. Even a basic study that shows “7 out of 10 people who regularly exercise are less likely to get prickly heat,” might be linked loosely to your product.  Make the connection reasonable. If there isn’t any research, make your own by using results from an online survey or poll, offer your product at a discount for people to use and keep as long as they provide you with a testimonial.
4. Split test your sales pitch. Create three different pitches that play on your main product. Use each page for 10 days. At the end of the month, compare results.  The pitch that captures the most buyers isn’t always the one you like the most. Remember, it’s about what clicks with the buyer – even if it isn’t your favorite. NB – Remember to track the amount of traffic your pages are getting, else results won’t be accurate.
5. Make the buyer a friend. Make sure that your sales copy creates a connection with your buyer.  Sales copy can make you money straight away, but you’ll make more money when you build a relationship with buyers.

Let them into your life enough that they care about you and they will be more willing to invest in your products. You can set up a forum to discuss your niche interest or add short reviews from your buyers.

Feature a buyer with a photo and an honest interview. When you give buyers reasons to drop by regularly, then you are developing a relationship. Needless to say, your “special offer” email gets read when others are sent to the trash folder.

Tags: traffic buttons

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